The business world today is fraught with danger. There is always one competitor or the other who is looking for the best way to take you out of business. You wish that it wasn’t so, but it is, and if you aren’t careful, they’ll capitalize on any weaknesses and steal whatever advantage that they can. This is why it is important for you to earn credibility in your industry.
Your credibility is what convinces your buyers that you’re good enough to be patronized. It is what allows investors to come back to you over and over again to boost your business. When you earn credibility in your industry, unless you can find an equal force that has been able to do the same, you’re likely to dominate because people often buy from the brands they already trust.
So, how do you earn credibility?
1. Be trustworthy
People need to be able to trust you.
This is the number one way for you to earn credibility in your industry. Your customers must be able to attest to the fact that you always deliver on what you say at all times.
So, at every turn, do your best to ensure that you do not dupe your customers with hidden costs. Alongside that, make sure that in the provision of services or sales of products, you are as transparent as possible.
2. Be good at what you do
Customers cannot vouch for you when you aren’t particularly excellent at your job. So, even if you still have a few areas where you can improve at the moment, we’ll advise that you improve on them.
Is it your customer service department that needs work? Do you think perhaps you need to improve on your product or service?
Do all you can to be the best at your job, and your customers will come trooping in.
3. Be accountable for your actions
You don’t want to be one of those companies that disappear at the very first sign of trouble.
There was a time when a company operating in Nigeria realized that they had released a poor batch of products. Despite the embarrassment it would have caused them, they issued a public announcement asking their customers to be extra careful as they couldn’t vouch for the excellence of those products. You can also be like that.
4. Be consistent in your actions
When you’ve finally taught yourself how to do what you’re meant to do and to do it well while being accountable, you still need to be consistent.
There’s no point in being the company that outperforms everyone today and then underperforms for another three weeks. Nobody likes that type of uncertainty.
5. Be a good listener
More often than not, customers will come to you and tell you about how they want this or that. They will lay their complaints at your feet, expecting a solution. You need to pay as much attention to them as possible and try your best to solve their problems.